Graphic Designers in Kilifi: First step to presenting an imaginable brand, KNOB Digital’s Pro-Tip

Graphic Designers in Kilifi: First step to presenting an imaginable brand, KNOB Digital’s Pro-Tip

Are you aware that focusing on color and shape is essential to creating effective graphics and visuals?

Colors and shapes play a crucial role in graphics and creative design. They help capture attention, convey emotions, and make visuals more engaging. In our previous blog, we talked about graphics and creatives in general and what your design should look like. Graphic design is the art of using texts, pictures, icons, and shapes to transmit specific objectives. To enhance your visibility for your business or organization, you need the best graphic design. We would like to make you understand why you need the most important elements while designing your graphics and creatives.

 At KNOB, we are committed to offering this service as the top digital marketers in Kilifi and Coast Kenya, also work for clients from all over the country. We are a team of professionals dedicated to crafting digital experiences and providing marketing support. Our service revolves around production, visibility, and consumption. Under visibility, we offer graphic design, from creating banners and fliers to mockups for your prints. We are your go-to partners and the leading creative agency in the Coastal Region for all your marketing support needs. We are also experts in logo design, branding services, visual identity, illustrations, and all kinds of digital artwork in Kilifi and Kenya in general.

Graphics and creatives are distinct concepts, with graphics being images like photographs, illustrations, and clip art, while creatives are the ability to create new ideas. Examples of creatives include ads on websites or apps, while text design serves various purposes. Both involve creating concepts to communicate information through posters, billboards, packaging, logos, and marketing materials.

Let’s give an example of the KNOB Digital Colors;

Our Primary colors are twofold that is red and pine green, there are other several colors as enlisted in the picture above. The red with a Hex of #ec2326 or fff000 is a powerful color in branding, connected to the human body. Some of the most used instances include red for the blood which is why, many healthcare-related companies use red as their primary brand color. But, Not all red looks the same, and these variations are important. Some red is lighter and edges toward pink. Some are darker, like maroon or burgundy. Red can also be warm or cool. People often confuse cool and warm red, mistakenly believing they want a warm red. Cool shades move toward purple, while warm shades move toward orange. The deep red used in Christmas decorations and red wine are both cool reds. Now that we are almost on the same page… our color red a hex of #ec2386c is categorized as a warm red. Warm reds tend to move towards orange, That is to say, our color red, has orange or yellow undertones, giving them a vibrant and energetic appearance. 

KNOB Digital is youth-led; we are energetic and vibrant in our delivery, and we focus on key areas like production, consumption, and visibility. That is why we are here to enlighten you on how you can better beat the competitive market. That puts us at the top of digital marketing in coastal Kenya. Let us be your marketers.

So why does using the right color communication matter? Good communication with a designer is critical if you’ve hired someone to help with your branding. If you request a warm red, when you want a cool red, it could lead to a misunderstanding.

Let’s discuss more about shapes

Logos aren’t immune to trends. Many brands update their logos every five years or so, allowing them to stay on top of current trends while also staying true to their core brand identity. Our logo, KNOB Digital, well reflects our brand. As earlier stated, our primary colors are warm red and pine green. The symbols and shapes in our logo include an emblem, which is composed of a circle embedded with less-than and greater-than shapes. Well,  you connect the dots. The first greater than better reflects the letter K, while the other greater than well reflects the letters D, KD, KNOB DIGITAL, now why are these shapes important for you to understand, especially for your brand? Research on visual communications shows that specific shapes hold associations in the human brain. This means that adding a deliberate shape to your logo design won’t just change how it looks; it’ll change how your audience understands and perceives it.

For example, our logo is composed of a circular shape that encloses the less than and greater than shapes; this shows an absence of edges or points. Circles are round and soft and, thus, inherently different from most other shapes. Circles are associated with security. Does that mean working with us means you are secure? True, As a well-respected brand, we have established ourselves for the last three years. We have continuously built ourselves up to consistently address our client’s issues, and that is why our principles, K-Knowledge, have no limit. Whether we are 10 years old, 20 years old, or even 103 years old, we must learn, because, for us, it’s always learning. The digital space requires continuous learning and networking to create a bigger community. Throughout the entire journey, it’s essential to have a clear goal and be courageous in achieving it. N-Networking helps us connect with numerous people, fostering a bigger community. Objectivity and outstanding performance are crucial for success in this digital space, and we treat everything we do with B-Boldness. Click here to learn more

Join us today and allow us to improve your brand visibility by incorporating different colors and shapes depending on what you want us to design for you, be it a logo, banner, billboard, or any kind of digital artwork. Through our vision, we believe that we shall succeed in creating 500 jobs, 1000 referrals, and impacting at least 20,000 young people by 2030, guided by our core values; curiosity, personalized service, passion, results, and excellence.