LOOKING FOR A SOCIAL MEDIA MARKETER IN KILIFI? This is What you need to know!

LOOKING FOR A SOCIAL MEDIA MARKETER IN KILIFI? This is What you need to know!

Clearly, Social media was created to put family and friends closer, no matter the distance. However, it is serving more than that.

Our last blog enlightened us on how most businesses struggle with marketing. How do I do it? What to say? How to measure results and, crucially, how much to spend on marketing. So today we’ll answer these questions and better understand how we can use social media to improve our marketing. Over the past four years, social media has risen to be a great tool for marketing. A recent article by ourworldindata.org found that: In 2019, there were 7.7 billion people worldwide, with at least 3.5 billion online. That is to say, at least one in three people worldwide is on social media.

Can we say the same thing today? I believe not.

We can all agree that social media has played a great role in shaping the world and has continued to change as time goes by. So what is social media? Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. This allows one to interact, participate, share, create, and engage more with their audience.

Introducing you to KNOB Digital. We are a team of professionals dedicated to crafting digital experiences and providing marketing support. Our services revolve around production consumption and visibility. We are currently the top social media marketers in Kilifi. Top in Content creation Coastal Region, Social media strategists in Kilifi, Influencer marketers in Kenya Coast, Facebook marketers, Instagram marketers in Kilifi, and more.

Assuming you have an upcoming event here in Kilifi or within the coastal region of Kenya where you would like to promote a new feature in your product, a Black Friday offer that you want to capitalize on, or maybe you’re releasing a brand new product or service. This is what you need to know: You have an open window to decide how you go about that. Entrepreneurs use different strategies to achieve this and that highly depends on the goal, however, you may want to have a plan for a social media marketing campaign to help you dive right into the target market…

So what’s a social media marketing campaign? A social media campaign is a marketing strategy in which you use different social media platforms to interact with your customers and prospects.

In order to determine the progress and effectiveness of a social media campaign, you first need to define your goals. These, in turn, will help you set your key performance indicators (KPIs).

For example, if the goal of your social media campaign is to raise brand awareness in Kilifi and the coastal region, your KPI can be the number of impressions your posts receive on your social platforms within the target location set. In order to keep track of your performance, you will need to use an analytic tool that tracks how your followers engage with your content. Find out how!

One of the most known platforms and analytic tools is Meta Business Suite. Meta Business Suite is a cross-app tool that provides businesses with a single destination on mobile and desktop to manage organic and paid activities across Meta technologies. It centralizes Facebook, Instagram, and messaging tools in one place so that you can save time, create connections with more people and meet your goals. Meta Business Suite offers several unique tools that facilitate cross-meta engagement (posting, messaging, advertising), planning, and insights.

To get the most out of Meta Business Suite, you first link your Facebook and Instagram accounts. Now, back to our event. Having a campaign is just the beginning; it would still require you to plan and strategize the campaign in advance and consider how it integrates with other campaign activities. In the long run, your presence online will be noticed, that way, you increase the chances of your brand’s popularity. Let’s start your campaign today. Are you ready?

In case you are now looking for Influencer marketing Kenya Coast, Paid advertising Coastal Region, Twitter campaigns Coastal Region, LinkedIn optimization Kilifi, Social media analytics Kenya Coast. Look no further as KNOB Digital is here to serve you.

 

About the Event

KNOB Digital is committed to helping you plan your events, having our event. The  Mekatilili Awards an event that will feature enthusiasts who have been working towards the greater good of the community and themselves, we will be recognizing and rewarding the great talent in Kilifi.

It will be a two-day event, on March 1st and 2nd, 2024. The first day will be a trade fair and the next day will be the awards ceremony. Prior to the event, there will be activities like the nomination, which will take place for a month, and then we will have our judges select our top nominees. This will pave the way for the voting process that will now decide the winners.

To learn more click here